Today marketing is not about convincing target audiences that you offer great services or products, but about exposing them to a favorable shopping environment generated by what the media, friends, relatives, peers and other influencers think of your brand.
People want brands they can trust, they want to transact with businesses that seem to understand their preferences through communications that are personalized and products or services that are tailored to their needs.
The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.
At Results Advertising, we see Integrated Marketing as more than just advertising agency jargon, it is central to everything we do. From traditional media advertising right through to public relations.
Where appropriate, the communications programs we develop on behalf of our clients encompass traditional, digital and social media, as well as activations and public relations.
Traditional channels are still the preferred media when marketers want to reach large numbers of people and gain awareness for their brands. However, TV, radio, outdoor and print media are not the most effective channels to engage with consumers on a personal level. This is why integrated messaging is so important.
Today, Digital Marketing is no longer an interesting option for sales and promotion, it's the ESSENCE. Because while traditional media channels have their place, our world has been revolutionized by digital media.
Social Media Marketing gives marketers the ability to monitor, influence and channel social relationships and communications.
Today, most social media users interact on mobile devices using well-known apps such as Facebook, Twitter, Instagram, Snapchat, Linkedin and YouTube. Although the technology and features behind the various social apps differ, the marketing approach to social media is the same.
Through our deep understanding of the importance of Social Media Marketing, Results has gained a remarkable stronghold in this field, helping our clients take full advantage of its extensive power.
We take care of all Social Media marketing needs by managing the process, developing and spreading original content, and creating a consistent brand image projected across a variety of different social media platforms. This unique content gains followers, fans and loyal devotees. Most importantly, we monitor and evaluate campaigns to maximize our clients' ROI.
Media planning is both science and art. At Results Advertising, we use the latest planning tools together with our market knowledge and experience.
Our careful media planning and cost-effective buying, both in offline and digital media, ensures that campaigns gain maximum exposure, thereby maximizing media spend and the achievement of KPIs.